Creating a path for Rewarding Diversity in Central Europe and Euro-Asia.
The challenge
Our client, Porsche, is in a continuous search for rewarding success in all its different shapes and sizes, but also, with special attention to the extent of diversity from within this success, hence, Porsche wanted to tackle the lack of diverse representation (especially female) among investors, founders, and other stakeholders in the startup ecosystem.
The solution
Central European Startup Awards and Euro Asian Startup Awards, which are parts of Global Startup Awards, provided an opportunity for Porsche to raise awareness of the importance of diversity by creating a tailor-made Category called Diversity Role Model that is in search for an individual who is known for their outstanding achievements and contribution to the mission of empowering more women and/or members of underrepresented groups.
The result
Having the Partnership with Central European Startup Awards and Euro Asian Startup Awards, our client can receive further insights to contextualized data from the two regions of their choice, taking into consideration the level of accuracy of receiving nominations that fit the criteria, this partnership made it possible for individuals who support diversity to receive the exposure and recognition they deserve.
Diversity Role Model - In Search for the Diversity Activists.
Porsche as a partner of Central European Startup Awards and Euro Asian Startup Awards was enabled with the right tools to design a set of search criteria for an individual who is known for their outstanding achievements and contribution to the mission of empowering more women and/or members of underrepresented groups to become founders, investors, and leaders in their local and/or international startup and innovation ecosystem.
Creating the network and finding the nodes: Ecosystem Partners
Part of being a Category Owner in Global Startup Awards is getting exposed to what this partnership brings along, in the case of Porsche, we managed to allocate our resources to employ our existing partners in addition to finding the corresponding partners that match the predefined theme, thus, uniting expertise in two regions to help find the right person, who:
Must perform his/her activity in the country that they are participating in.
Must be a professional in the startup ecosystem as a founder, investor, or leader in the startup ecosystem.
Leads a specific organization and/or an activity to promote and enable more women and/or members of underrepresented groups to become professionals in the startup and innovation ecosystem.
Content Creation, Branding, and Exposure to Diversity Activism in over 28 countries.
This partnership used the competition as a platform to connect with leading change-makers across 28+ countries in Central Europe and Euro-Asia.
Through a professional process inspired by Porsche, we created high-quality content tailored to a well-targeted audience in these regions.
The goal was to showcase success stories that inspire
the next generation of founders and change-makers—regardless of gender, race, ethnicity, or religion.
Porsche x GSA - Event Movie
‘‘Dreamer Stories’’ Campaign
As part of the content creation, we produced a series of cinematic video portraits titled “Dreamer Stories”, spotlighting selected female finalists from the competition.
These intimate and visually compelling narratives explored the personal journeys, ambitions, and defining moments of the entrepreneurs behind the startups - capturing not only their successes but also the human drive and resilience that fuels their dreams. The videos were designed to inspire, amplify diverse and authentic voices from the ecosystem, and align with Porsche’s legacy of championing visionary thinkers who push boundaries.
Dreamer Story:
Zuzana Zamborska
CEO & Co-founder at BE-ID human
Dreamer Story:
Sezen Sungur Saral
Co-founder and Sales Management at Reeder
Dreamer Story:
Nina Dremelj
President at Business Angels of Slovenia
Dreamer Story:
Hajdi Cenan
President at CRO STARTUP
Engaging with content
