Global Partnership Program: Case
Expanding HubSpot's Global Reach
Tangible Impact
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35,000 targeted emails sent
To a highly relevant global audience of entrepreneurs.
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37% open rate and a 2–3% CTR
Strong proof of impactful storytelling, audience relevance and engagement.
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106% target fulfillment
Achieved in 7 months of a 12-month period.
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€33-42,000 in potential monthly revenue
From a potential 40% conversion rate.
How HubSpot Leveraged the GSA for Lead Generation and Growth
Our partnership with HubSpot exemplifies how strategic alliances can unlock value for both our partners and our global startup community - all while delivering results.
By presenting tailored offers to our global network and amplifying HubSpot’s visibility to a fresh audience, the campaigns drove measurable engagement and tangible business growth.
The Partnership
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The Offer
HubSpot offers the GSA community significant discounts on their tools, making it accessible for startups to adopt best-in-class technology.
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The Channels
HubSpot has a fixed feature in the GSA’s newsletter, and are actively collaborating with the global marketing team on seasonal campaigns, ensuring direct exposure to an engaged, entrepreneurial audience.
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The Goal
The collaboration offers HubSpot high quality connections from within the GSA community, which can lead to long-term growth opportunities.
Partnership in Action
Our collaboration with HubSpot came to life through targeted, high-impact content designed to engage the startup community and drive action.
From email campaigns and social media spotlights to tailored partner features in our newsletter, every asset was crafted to align with GSA’s narrative and HubSpot’s value proposition.
Below are some examples of the creatives that fueled the campaigns:
Newsletter Content
SoMe Content
SoMe Video Content
Impact Breakdown
Increased Adoption
Rapid traction from the start – by Q2, the campaign was delivering a steady flow of high-quality leads, fueling strong engagement and platform registrations for HubSpot.
KPIs achieved ahead of schedule – reached full targets with only 55% of the partnership period elapsed.
€35,000+ in estimated monthly potential revenue – underscoring the tangible business impact of the collaboration.
37% open rate on the email campaigns, well above the B2B average.
HubSpot content drove 30–50% of all click-throughs, outperforming other content.
The offer structure and campaign storytelling resonated strongly with the audience, aligning perfectly with their interests and needs.
Enhanced Brand Visibility
Sustainable Growth
Built a strong, consistent pipeline of qualified leads from the start.
Delivered a promising conversion rate, indicating high campaign effectiveness.
Poised for continued growth, with momentum suggesting even stronger results in the remaining campaign period.
Exposure
Consistent visibility with minimum one social media post per month highlighting the partnership.
Event marketing presence — logo placement and mentions at key GSA events.
Reach and Impressions
Over 850,000 online mentions across news outlets, blogs, and social platforms, generating a total accumulated reach of 90 million in the past year.
Gained over 30,000 new followers across our social media channels during the partnership period, expanding our global audience and amplifying the reach of all joint marketing efforts.
Follower Growth
Why This Partnership Works
The outcome of the collaboration stems from: 1) a shared vision to empower startups and 2) a strategic framework that bridges their solutions with the needs of our entrepreneurial network.
By structuring our strategy around this framework, we’ve ensured that HubSpot’s offerings resonate deeply within our community.
This has positioned HubSpot as a trusted resource for growth-driven founders while delivering high-conversion leads and expanding their market reach.
Partnership Process
About HubSpot for Startups
HubSpot for Startups equips early-stage companies with advanced CRM tools designed to streamline their growth journey. By simplifying marketing, sales, and customer service processes, HubSpot empowers startups to scale efficiently and build lasting customer relationships. Their focus on providing accessible, high-impact solutions aligns with the needs of agile, growth-oriented businesses.
About the Global Startup Awards
The Global Startup Awards (GSA) is the world’s largest startup ecosystem competition, spanning 19 regions and 154 countries. The GSA discovers and empowers high-growth and innovative entrepreneurs and their startups through global competitions, events, collaboration, and community.
